Kanye West and Jacob the Jeweler has had a long standing creative relationship ever since Kanye was signed to Roc-A-Fella records. Not the only did Kanye rap about Jacob & Co in his own music via All Falls Down “Cause fu*k it, I went to Jacob with twenty-five thou” and on Touch The Sky “I went to Jacob an hour
After I got my advance, I just wanted to shine”, clearly confessing his love for jewelery via his creative passions. Kanye West recently released his first ever collab with Jacob & Co. with the “Yeezy” necklace (as seen above) that will make its way to the exclusive Colette (price and quantity is still unknown) for retail.
In recent times Kanye has included $300,000.00 worth of customized jewelery to his collection with the help of Jacob & Co. as seen below.